IQ Editorial Illustration

The brief  was to create two editorial illustrations for a scientific magazine to illustrate the article ‘It takes more than IQ to describe how our brains work’. 
The illustration was also used as part of a Facebook marketing campaign by the Interactive Design Institute.

We decided to use Jude’s illustration for our marketing campaign on social media channels because we think it showcases a great illustrative idea and it brings our key message across – the fact that IDI students produce high quality work, they are creative and use experimental techniques with ease. The colours used in Jude’s illustration also perfectly complimented IDI’s corporate colours, which was another important element of our final decision.

Boyana Atanasova

Marketing, Interactive Design Institute